Entry tags:
Bad metrics, no biscuit!
I think I just took the worst written opinion poll ever created in the history of polling. Now, to back this up, I studied survey and questionnaire design in college as a psych major. Now, I never did do any graduate studies, and I was perhaps not the best of students, but I do like to believe that I know something about data-gathering and creating this sort of instrument. And I would also like to think that the major polling organizations would know something about it, too. And yet.
( The false assumption, the double-bind, and other ways to spend a lot of money to get crap data... )
( EDIT: My letter to Zogby Interactive, in which I am probably too high-handed. But what do you want? Not enough caffeine yet for proper politeness. )
( The false assumption, the double-bind, and other ways to spend a lot of money to get crap data... )
( EDIT: My letter to Zogby Interactive, in which I am probably too high-handed. But what do you want? Not enough caffeine yet for proper politeness. )
